Sell-through rate, aging stock, and inventory performance

Sell-through rate is the share of your inventory that sells in a given period. Days in stock is how long the things you're holding have been sitting. Days to sell is how long the things that sold took to go. The Analytics page is where PalmFlow computes all three from your real ledger, and it's available on every plan including Free.

These are the numbers that tell you whether you have a sourcing problem or a pricing problem, which is not obvious from a revenue chart.

Sell-through rate

If you're holding 200 items and 50 sell this month, that's a 25% monthly sell-through rate. Read it against your sourcing: buying faster than you sell means your cash steadily converts into shelves. There's no universal "good" number — a $200 average sale can carry a much lower rate than a $12 one — so watch your own trend rather than someone else's benchmark.

Aging and dead stock

Items are bucketed by how long they've been in stock, so you can see the shape of your shelf at a glance rather than item by item. Anything past 90 days is counted as dead stock, and PalmFlow shows the total cost basis sitting in it.

That figure is the useful one. It is not a hypothetical loss — it is money you have already spent that hasn't come back yet, and it's usually the argument for marking something down rather than holding out.

The rest of the page

• Average days to sell — how long a sale actually takes, end to end.
• Refund rate — returns as a share of orders.
• Orders fulfilled — throughput over the period.
• Sales by day of week — when your buyers actually buy.
• Top sellers — what's earning, by realized profit rather than revenue.
• Longest-sitting stock — the specific items behind the dead-stock number.

What to do with them

• High sell-through, thin margin — you're pricing to move. Try holding price on your next batch and watch days-to-sell rather than volume.
• Low sell-through, aging shelf — sourcing is outrunning selling. The markdown suggestions on individual items are built for exactly this; see eBay sync.
• A category dominating longest-sitting stock — that's a sourcing signal, and Suppliers will tell you where it came from.

Common questions

What is sell-through rate for resellers?

Sell-through rate is the share of your inventory that sells in a given period, expressed as a percentage. A rate of 25% a month means a quarter of what you're holding sold that month. It tells you whether you're sourcing faster than you're selling.

What counts as dead stock?

PalmFlow treats anything that has sat unsold for 90 days or more as dead stock, and shows the total cost basis tied up in it — the cash you've already spent that hasn't come back.