Migrating fromSeller Ledger to PalmFlow
A guide on how to quickly switch from Seller Ledger to PalmFlow.
Introduction
If you're considering moving from Seller Ledger to PalmFlow, start with the honest part: Seller Ledger is a better accounting tool than PalmFlow, and it connects to more marketplaces than we sync. This guide is for the seller who has decided they want one tool running inventory, eBay sync, and the books together rather than an operations tool plus a ledger. Here's how that move works.
Jump ahead
Background
- Seller Ledger is ecommerce accounting — double-entry books, cash and accrual reporting, and tax prep — with connections to Amazon, eBay, Shopify, Etsy, Whatnot, Poshmark, Mercari, Walmart, TikTok Shop, Depop, TCGplayer, Square, and your bank.
- It prices purely by monthly transaction volume. Every customer gets every feature; the tier is about how much passes through, not what you're allowed to use.
- PalmFlow launched in 2026. It's a reseller operations platform — physical inventory with bin locations, listing operations, orders, cost basis, and P&L on server-side eBay and Shopify sync.
Concepts
These two tools genuinely do different jobs, and the mapping is more of a contrast than a translation.
| Concept | Seller Ledger | PalmFlow |
|---|---|---|
| Bookkeeping | Double-entry books, cash and accrual reporting, bank reconciliation. | Reseller bookkeeping — cost basis, P&L, expenses, and tax reports. Not a general ledger. |
| Inventory | Quantity and cost of goods for the accounting. No physical inventory. | Items with bin locations, per-status SLA, a per-item timeline, and barcode labels. |
| Marketplaces | A dozen-plus marketplace connections, plus bank feeds. | eBay and Shopify by API. Other marketplaces import historically or log through the Sell flow. |
| Listing operations | Not its job — Seller Ledger records what happened, it doesn't list. | eBay listing operations, photos, tags, labels, and barcode scanning. |
| Billing | Metered by monthly transaction volume; every feature on every tier. | Flat tiers by active items. |
| Teams | Built for a solo seller and their accountant. | Teams, roles, and per-item checkout on the Ultra plan. |
Before you start
One question is worth settling before you start, because it decides whether you should do this at all.
- Do you need double-entry books? If your accountant requires them, keep Seller Ledger — PalmFlow's bookkeeping is reseller P&L, not a general ledger.
- A Seller Ledger login. The export lives under Settings → Exports.
- Your eBay account credentials.
- A PalmFlow account. The CSV importers are part of Pro.
Moving your data
Seller Ledger's export is transaction-level, which suits the orders and expenses importers well. Your inventory, though, comes from eBay rather than from Seller Ledger — it's an accounting tool, not a stock system.
- 1
Export your transactions from Seller Ledger
Do this before you change anything about your subscription. An export you can't run anymore is the one thing in this whole move you can't undo.
- Sign in and go to Settings, then the Exports sub-tab.
- Click Create Export.
- Choose your date range. A tax year at a time keeps the files manageable.
- Select which accounts and transaction types to include — sales and expenses are the two you need, and manually entered transactions including mileage can come along.
- Click Save, then download the CSV once it's generated.
Export before you cancel, not after. Whatever history your plan gives you access to goes away with the subscription.
- 2
Connect eBay to PalmFlow
This is where your inventory comes from. Seller Ledger tracks quantity and cost for accounting purposes but doesn't hold a listing catalog, so eBay is the source for what you actually have on the shelf.
- In PalmFlow, open Settings → Integrations.
- Find eBay and click Connect, then authorize on eBay's own sign-in page.
- Choose the eBay marketplace you actually sell on.
- Let the first sync finish — active listings arrive as items with titles, prices, and quantities.
- Connect Shopify the same way if you run a store.
- 3
Import your sales
Sales rows become real orders with price, fees, platform, and date, so your history shows up in the P&L rather than sitting in a download folder.
- If the export came out mixed, split it so sales rows are in their own file.
- Go to Orders → Import CSV and choose it.
- Read the preview — it names every column it matched, every one it ignored, and shows your first rows exactly as parsed.
- Confirm.
PalmFlow's eBay connection already reaches back roughly two years for orders, so check what's there before importing eBay rows. Duplicate order numbers are skipped, so overlap is safe — this is mostly about saving yourself the work.
- 4
Import expenses and mileage
The same export can carry your business costs, including the manually entered ones.
- Go to Expenses → Import CSV and choose your expense rows.
- Negative amounts — how most exports write a debit — come in as costs.
- Categories PalmFlow doesn't recognize are created for you rather than dropped.
An expense with the same date, description, amount, and vendor as one already in your ledger is skipped rather than booked twice, so re-running a file is safe.
- 5
Add the physical layer
This is the part Seller Ledger never had, and usually the actual reason for the move.
- Add cost basis to your items — inline, or in bulk by importing a sheet with sku and cost columns.
- Give stock bin locations so the warehouse side works: Inventory → an item → its location field.
- Print barcode labels if you want scanning, and set per-status SLA if you care about how long things sit.
- 6
Check the numbers
Reconcile against a closed period, and expect the two tools to disagree slightly in places — that isn't necessarily a broken import.
- Open Reports and set the range to last tax year.
- Compare revenue, cost of goods, and net profit against Seller Ledger's reports for the same period.
- Where they differ, check a handful of individual orders before assuming the import went wrong — two tools can recognize the same transaction at different moments.
- Undo any import in one click from the result message if something needs fixing.
What transfers
What comes with you, and how.
| Your data | How it moves | Verdict |
|---|---|---|
| Active eBay listings | Connect eBay — imported with titles, prices, and quantities. | Moves automatically |
| New orders & fees | Sync server-side from the moment eBay is connected. | Moves automatically |
| Sales transactions | Seller Ledger's export imports from Orders → Import CSV, including non-eBay marketplaces. | Moves via CSV |
| Expenses & mileage | The same export covers them — import from Expenses → Import CSV. | Moves via CSV |
| Cost of goods | Bring it in on an inventory sheet with sku and cost columns, or add it on the items in PalmFlow. | Manual |
| Item photos | Photos sync from your eBay listings on the Ultra plan; on other plans you add them by hand. | Manual |
| Bank & marketplace feeds | Seller Ledger's connections are its own. PalmFlow syncs eBay and Shopify; other channels import as history. | Stays behind |
| Double-entry ledger | Bank reconciliation and a real general ledger have no PalmFlow equivalent. | Stays behind |
Seller Ledger connects to more marketplaces than PalmFlow syncs. If you sell heavily on Amazon, Whatnot, or TikTok Shop, read the conclusion before switching.
Troubleshooting
The questions that actually come up partway through a move from Seller Ledger.
Can PalmFlow replace my accountant's books?
Honestly, not in the way Seller Ledger can. PalmFlow gives you per-item cost basis, a full P&L, an expenses ledger, and tax reports — enough for most solo eBay sellers and their accountant. It is not double-entry accounting and it doesn't reconcile a bank account. If you need those, keep Seller Ledger.
What happens to my Amazon and Whatnot sales?
Historical rows import fine from the Seller Ledger export — an order is an order. Future sales on those channels won't sync, because PalmFlow connects to eBay and Shopify only; you'd log them with the Sell flow or import a periodic CSV.
My totals don't exactly match Seller Ledger's.
Check a few individual orders before assuming the import broke. Two tools can recognize the same transaction at different moments, and Seller Ledger reports on both a cash and an accrual basis. Large gaps usually mean a missing file; small ones usually mean timing.
Should I just run both?
Plenty of people do, and it's a legitimate answer. PalmFlow for inventory, listings, and day-to-day profit; Seller Ledger for the books your accountant works from. The migration above still applies — it just becomes a copy rather than a move.
Pricing
Seller Ledger meters by monthly transaction volume and gives every customer every feature. PalmFlow's tiers are flat and count active items. Prices as of July 2026.
| Seller Ledger | PalmFlow | |
|---|---|---|
| Free plan | None — 30-day trial, no card required | $0 — 50 active items, free forever |
| Entry tier | $10/mo — up to 250 transactions/mo | Pro — $19.99/mo, 500 active items |
| Middle tiers | $20/mo — 1,000/mo · $50/mo — 5,000/mo | — |
| Higher tier | $100/mo — unlimited transactions | Ultra — $39.99/mo, unlimited items (Enterprise sits above, for multi-store teams) |
| Annual billing | Two months free | Pro $15.99 · Ultra $31.99 |
Seller Ledger's entry price is lower than PalmFlow's — $10 against $19.99 at low volume. It's also only the books; there's no inventory or listing operations in that number.
Every Seller Ledger plan includes every feature. The tier is purely about volume.
Conclusion
This move is an export, an eBay connection, and two imports — then the part Seller Ledger never did: cost basis on items and bins on shelves. If you sell across many marketplaces and need real books, keep Seller Ledger. If you're eBay-first and want the stock and the numbers in one place, this takes an afternoon.
An honest caveat, and we'll be blunt about it: Seller Ledger is a better accounting tool than PalmFlow. It has real double-entry books, bank reconciliation, and connections to a dozen marketplaces we don't sync. If accountant-grade accounting across many channels is the job, keep it. Switch when the job is running an eBay-first operation — physical stock, listings, and profit — and you'd rather not maintain two tools.
Get in touch
Stuck mid-move, or have a question this guide doesn't answer? Send us a message and a real person will help you bring your Seller Ledger data over.
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